Didier Elzinga (Founder & CEO) and Roli Saxena (Board Member) at Culture Amp, are this week’s guests on The SaaS Revolution Show. This is a session from SaaStock Remote 2021. In the foundational years of SaaS unicorn Culture Amp, Didier Elzinga – CEO and founder – heard a lot of “no’s”. The HR category was perceived as a tough buyer and difficult environment – not the promising industry it’s seen as today. To scale, he had to innovate, iterate, educate and create. In his recent session at SaaStock Remote 2021, Didier deep-dived into his phenomenal journey from market disruptor to category creator, and shared challenges and opportunities he experienced along the way. He delves into the need for both community and product-market-fit to successfully secure the title of a ‘category creator’.