In this episode of the SaaS Revolution Show, Andy Whyte (CEO & Founder, MEDDICC) joined Alex Theuma to share his tips on staying ahead in the complex sale. Andy discusses: - why he chose to start writing about MEDDICC in his free time and launched his book 'MEDDICC' - how he organically spotted an opportunity and founded MEDDICC - what MEDDICC is and why the top SaaS companies use it - the hardest thing about selling SaaS, whilst focusing on the value, stakeholders and process. and more. Andy will be speaking at SaaStock Remote on 22-24 March 2022, about How to Understand, Educate & Influence Your Prospects (And Convert them into Customers). Register for free to get his how-to guide: https://www.saastock.com/remote-2022/