The SaaS Revolution Show

How Workplace by Facebook Redefined the B2B Marketing Playbook

Episode Summary

Workplace by Facebook was launched in October 2016. Heading it was Julien Codorniou in London, who had been working with Facebook since 2011. On this week's episode of the SaaS Revolution Show, we sat with Julien, to get a unique peek into the workings of how a company such as Facebook operates in the SaaS B2B scene and the ways it breaks and reinvents the B2B sales and marketing rules.

Episode Notes

Workplace by Facebook was launched in October 2016. Heading it was Julien Codorniou in London, who had been working with Facebook since 2011.
On this week's episode of the SaaS Revolution Show, we sat with Julien, to get a unique peek into the workings of how a company such as Facebook operates in the SaaS B2B scene and the ways it breaks and reinvents the B2B sales and marketing rules.

Listen on to hear:

• How Julien and Workplace turned the marketing and sales playbook upside down
• How they sell into giant corporations such as Walmart
• How the vision of a company can sell the product

Julien is one of many speakers we will welcome to SaaStock18. We are excited to release our full agenda next week. Head over to https://www.saastock.com and sign up to be the first one to get a sneak peek at it.